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Colgate Whitening Products

Our Optic White products are clinically proven to leave you with a healthier,
cleaner and whiter smile. Shop our range of Toothpastes and toothbrushes to assist you in your journey for a whiter smile.

Whitens Teeth icon

Whitens teeth

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Protects Enamel

Freshens Breath icon

Freshens breath

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Professional ingredient

Frequently Asked Questions

Frequently Asked Questions

  • How to use Whitening Toothpaste?

    The great thing about whitening toothpaste is that it also provides the benefits of regular toothpaste. Brushing at least twice a day for two minutes each time will reduce your risk of cavities, freshen breath and keep your gums healthy.

    Remember that the ADA recommends speaking with your dentist before using a whitening product, especially if you have crowns and fillings. If you already experience tooth sensitivity, your dental professional can recommend the right product for your needs.


  • How safe is whitening toothpaste?

    Read the instructions on your toothpaste. If your toothpaste instructs daily use for best results, then you can use them daily. If you experience increased tooth sensitivity, you can alternate use with regular toothpaste or find a whitening toothpaste for sensitive teeth.

  • How to clean stained teeth?

    Whitening toothpaste is a great way to remove your teeth’s external stains - stains on the outer part of the tooth- from the comfort of your own home. Many whitening toothpastes contain mild abrasives that help to remove build-up and surface stains. Using a whitening toothpaste is the easiest remedy for at-home whitening, since it’s easily incorporated into something you already do (or should do) twice a day.

Colgate®Optic White Sparkling White

Colgate® Optic White Sparkling white Toothpaste

For highly effective polishing optic white sparkling white has micro-particles for a clean whiter smile in one week*.

*Brush teeth for 2 minutes, 2 times daily



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Colgate®Optic White 360 Manual Toothbrush

Colgate® Optic White 360 Manual Toothbrush

Brush your way to a whiter smile with Colgate® 360 Optic White Medium Toothbrush

  • Polishing bristles help to whiten teeth by polishing away surface stains.

  • Cheek and Tongue cleaner which helps remove odour-causing germs for a whole mouth clean